Ather Energy Rolls Out Assured Buyback Scheme For E-Scooter
Published On 21-Oct-2020 08:40:15
Under the assured scheme, aimed at accelerating EV adoption in the country, Ather Energy will buy back Ather 450X e-scooter at Rs 85,000, at the end of three years
Electric vehicle maker Ather Energy has rolled out an "assured" buyback scheme, the first of its kind in the domestic EV space, for its 450X e-scooter model, which is set to hit the road by Diwali.
Besides, the Bengaluru-based firm, which is 34.58 per cent owned by two-wheeler market leader Hero MortoCorp also revised downward the price of its Ather 450 Plus e-scooter by Rs 9,000 to Rs 1,39,990 from Rs 1.49 lakh.
The company will also expand its scooter leasing option to all its operational cities in the wake of larger acceptance in Chennai and Bengaluru. The EV maker has already announced that the scooter will be available to customers in 10 cities -- Bengaluru, Chennai, Hyderabad, Mumbai, Pune, Delhi, Ahmedabad, Kochi, Kolkata and Coimbatore.
Under the assured scheme, aimed at accelerating EV adoption in the country, Ather Energy will buy back Ather 450X e-scooter at Rs 85,000, at the end of three years, Tarun Mehta, co-founder and CEO, Ather Energy, said at a virtual press conference.
The company revised its subscription plans, offering more flexibility to customers, starting at Rs 125 per month. Ather Energy has built its own li-ion battery packs and an overall robust platform in the Ather 450 product line.
The reliability of the product line has been tested since 2018 in Bengaluru and later in Chennai, and on seeing the high consistency in performance. The high reliability of the product will ensure that the scooters will command a strong value in the resale market, as witnessed by existing owners of Ather 450, it added.
The revised subscription plans now offer four independent packs that the customer can choose from based on their usage--Connect Lite (for all basic connected features), Connect Pro, Service Lite (periodic maintenance, roadside assistance and labour) and Service Pro (premium service experience), according to the company.
Ather has also made the charging at public charging points, Ather Grid, free till March next year, Mehta said.
"Our faith in our product line has allowed us to create innovative solutions to make the switch to electric, easier - whether it is purchase or ownership. We believe Ather Energy''s electric scooters are going to have a fantastic value for years and will keep improving with new features which we will roll out as over the air upgrades. And to strengthen that assurance we are announcing a resale guarantee," Mehta said.